Privacy policy and cookies

On the 25th of May 2018, the European Union enacted its most stringent data protection laws in twenty years: GDPR, which stands for general data protection regulation. In this privacy policy, we describe the principles for how we handle personal information when you are in contact with us, for example via our homepage and when using our services.

Who we are

AddMobile AB, organisation number 556654-1156. Our website:

Topics covered in this privacy policy include:

  • what kind of personal information AddMobile can collect.
  • the purposes for which AddMobile can use clients’ personal data.
  • how AddMobile manages personal information.
  • your rights pertaining to personal data collection.

Please continue reading to find out how we use personal data, how it affects your privacy and how you can safeguard your rights.

Personal data we collect

AddMobile collects data so that our services function effectively and provide you with the best possible experience. Some of this data you provide directly, for example when filling in a form on our homepage, looking for a service or contacting us for support.

We obtain some of the information through registering how you integrate with our services, such as through the use of cookies on our webpages and receiving user data from programs running on your devices.

When we process your personal data, it is with your permission and/or based on necessity. The data we collect, or request, depends on the context of your interactions with
AddMobile. Your choices, including your privacy settings and the services and functions you use.

How we use your personal data

We use information that we collect for these basic purposes, which are described in more detail below:

  • to run our business and provide (including improving and adapting) the services we offer.
  • to fulfil our commitments as a client, as a supplier and as an employer.
  • to communicate, send invitations, system information and newsletters.

It is for these reasons that we combine the data we collect, to provide you with a smoother, more consistent and personalized experience. We use data to keep in touch with you. For example, we can contact you by e-mail, phone or on other channels to answer your questions about our offers and our services. We may also send newsletters, and if you no longer wish to receive them, and you can easily unsubscribe.

Ads or announcements you see on our sites, on third-party sites and on social media channels can be selected based on data that we have processed, for example your interests, your job title, your company, search queries, or content you view or otherwise consume.

These posts can also be shown because of other info we’ve gleaned about you with the help of demographic data, GPS data (when possible), search queries, usage data from our website and from our advertisers’ websites. We call these “interest-based advertising” in this policy.

How to access and control your personal data

You can easily unsubscribe from our newsletter by clicking on a link in our e-mail. You can also contact us whenever you like to make sure your information is correct or ask us to update, correct or delete information. If you’d like your information to be deleted or have your data removed, e-mail and we’ll respond within 30 days.

Our homepage

When you visit our webpage, we can only identify your computer’s IP address. Despite this information, you remain anonymous unless you choose to submit information that can identify you, for example by sending us e-mails, filling in forms or in some other way choosing to provide information about yourself or your business. If you choose to provide information that identifies you, we collect it to use it for the purposes given in this privacy policy.

Cookies and similar technology

AddMobile uses cookies to improve our services and user experience on our website, and to perform important business operations, as well as to provide statistics about the use of our website or services.

When you visit a website, a small text file containing text information is stored on the visitor’s computer. This is what we call a cookie. Each cookie is unique, but does not contain information that personally identifies you and can only be read by the server that sent it. Among other things, it makes it so you can easily navigate a website. The purpose is to tell our server that you have returned to a certain webpage. This saves you time as cookies help a website to remember who you are. This also helps us improve our homepage, because cookies let us know which pages are the most popular. In accordance with the electronic communications act, which was enacted on July 1, 2011, anybody visiting websites has to be informed of which cookies are used, and the user consents to their usage.

You can decide yourself if you accept cookies or not. This preference can also be set in your browser. If you refuse cookies, it can limit the functionality of a website. Here you will find information on how you manage cookies on the most common web browsers:

Microsoft Edge
Google Chrome

Cookies used for marketing and analytics purposes

Company: Caldera Forms


Caldera Forms is a WordPress form builder plugin.

Terms and Conditions 

Company: Facebook Inc.


Facebook is an online social networking service that enables its users to connect with friends and family as well as make new connections.

Instagram is an online social networking service that enables its users to connect with friends and family as well as make new connections and follow for instance influencers, celebrities and brands.

Terms and Conditions

Privacy Policy

Company: Google Inc.


Google operates Google Ads, Display & Video 360, and Google Ad Manager. These services allow advertisers to plan, execute and analyze marketing programs with greater ease and efficiency, while enabling publishers to maximize their returns from online advertising. Note that you may see cookies placed by Google for advertising, including the opt out cookie, under the or domains.

For more information, see:

Terms and Conditions

Privacy Policy

Company: LinkedIn


LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps.

Terms and Conditions

Privacy Policy

Company: Mynewsdesk


Mynewsdesk provides all types of organisations with a modern, digital PR solution to engage and integrate with journalists, influencers, customers, bloggers and other relevant audiences. Companies and organisations create and share information for increased exposure. Communicators effectively manage all their communication in a newsroom where press releases, high-resolution images and videos are spread through the right channels at the right time and to the right audience.

Terms and Conditions

Privacy Policy

Company: Upsales


Upsales’ CRM helps thousands of companies find new leads, win more contracts and increase sales with existing customers.

Terms and Conditions

Privacy Policy

 Reasons why we share your personal information

Sometimes it can be necessary for us to share your information with our partners. In cases where we share information about you with others, we make sure that these companies follow our requirements for data protection. They are not allowed to use the personal information they receive for any other reasons.

Finally, we may need to share or track your information when we believe that it is necessary in order to:

    • follow the law or legal process and share information with the police or other authorities.
    • protect our clients, for example, to prevent spam or scams or to prevent death or serious injuries.
    • provide security for our services, sometimes preventing or stopping an attack on our system or network.
    • protect copyright, property or trademarks belonging to AddMobile, including implementing the terms of use which our services are used.
    • If we learn that someone is using our services to distribute stolen intellectual property or physical property, AddMobile will hand over the matter to the proper authorities.

Please note that some of our sites link out to products and services from third parties whose data integrity policy may differ from AddMobile’s. If you share your personal data with these products, your data will be managed with their respective privacy policy.

Your individual rights

AddMobile is in compliance with current data protection laws in the European Union, which if applicable, include the following rights:

  • If processing of your personal data is based on your explicit consent, you are entitled to withdraw your consent for future use of your personal data at any time.
  • You are entitled to request a registry extraction (as defined by the law) and access a copy of your personal data, and also request rectification, and in some circumstances, a deletion of your personal data.
  • You have the right to oppose the processing of your personal data.
  • You have the right to file complaints with a data protection authority.

When we process your personal data, we do so with your consent and/or on an ”as-needed” basis in order to conduct our business, comply with our contractual and legal obligations, protect our systems, improve the content and quality of our website or otherwise fulfil other legitimate interests as described in the sections “How we use your personal data” and “Why we share your personal data” above.

Personal data security

AddMobile actively works towards to safe and secure management of your personal data. To secure your information, we have centrally-administered security measures. For example, we have encrypted, privileged and generally locked-down portals for our company servers and services. AddMobile also carries out annual internal audits when we test it and information security measures, and we verify our compliance with processes, routines and guidelines.

Our preservation of personal data

AddMobile keeps personal information as long as necessary to provide our products and services. Because these needs may vary for different types of data and for different types of products, services and contexts, actual retention periods may vary.

Criteria for how long we use your personal data are, for example:

  • How long is the personal data necessary in order to provide products and services?

This includes the maintenance and continual improvement of our products and services, securing our systems and conducting necessary business transactions and accounting information. This is the general rule which is the basis for our how long a period we preserve and use your personal data.

  • Is the personal information of an extra sensitive nature?

In these cases, generally, the information is kept for a shorter period.

  • Does AddMobile have a specific length of time for usage of specific types of data?

Your contact information is stored in our cloud-based marketing automation system, support system, accounting system and customer system.

Sensitive information is locked with limited user access on our central production server.

  • Has the user approved the use of their data for a longer period?

In this case, we’ll process the information in accordance with your express permission.

  • Does AddMobile have legal, contractual or other permission to store personal data information?

Examples can be mandatory legislation on retention of information in certain jurisdictions, government mandates to preserve data relevant to investigations, or data that must be retained in order to resolve a legal dispute.

Changes in this personal data policy

We continually update our personal data policy to mirror changes and additions to AddMobile AB. In the event of bigger changes in the policy or in terms of how AddMobile uses your personal data, we’ll notify you either via online announcement or by e-mail before the changes take effect. Last updated: 2020-06-01.

Contact us

Questions regarding your personal data, a complaint or want to know more about our data protection policy?

Contact us at and we’ll help.

Want to know more?

Give us a call and we’ll discuss your needs, digitalisation or whatever you like.

+46 40-66 33 100

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